Whether a new brand or looking to hit the refresh button on your existing brand, this worksheet easily walks you through three areas vital to the success of any business - vision, values, and voice. Niche down, hone in, and streamline your brand story and strategy within these pages.

Establish your basic brand tenets to create cohesiveness in messaging for you and your clients. Where do you use these core messages? Everywhere! Tagline, slogans, calls to action, website copy, social media captions, hashtags, newsletters, blog posts, email subject lines, and video.

Great copy is a huge secret to success.