What is the Brand Capture Day?
A Content Creation Day for Roaring Fork Valley Businesses Who Want to Look as Good as They Actually Are
If your business has evolved but your visuals haven’t caught up, you’re not alone.
Most Roaring Fork Valley businesses aren’t struggling because they don’t have a good brand. They’re struggling because they don’t have enough on-brand, current, consistent content to show it.
That’s why I created The Brand Capture Day is a one-day content creation experience for local businesses who want a stronger digital presence with photos that actually work for your website, Pinterest, and marketing.
This is a collaboration between me, Amy Groom (The Hello Co.), and Brooke Casillas Photography. We lead the creative direction together so you’re not just “getting photos”… you’re getting a full content strategy + visual execution in one day.
What is a Brand Capture Day?
It’s one planned, guided, and strategic day where we create an entire library of content for your business — the kind you normally chase around all year.
The goal is simple:
You walk away with a folder of polished, intentional images that you can use immediately for:
your website (home + services + about + details)
Pinterest (pin-ready verticals + blog-style images)
social content (posts, stories, promos, seasonal pushes)
email marketing and digital ads
partnerships, features, and press
This isn’t a “show up and smile” shoot. It’s a content system, built for business.
Why Roaring Fork Valley businesses need this (and why it works)
In the Roaring Fork Valley, business doesn’t slow down. It’s seasonal, it’s busy, and content usually gets pushed aside until you need it yesterday. A Brand Capture Day takes the pressure off by giving you one strategic, planned day to create a full content library in a way that actually makes sense. No more scrambling for something to post or relying on outdated photos. You’ll have consistent, on-brand images ready for your website, Pinterest, and marketing, which makes a huge difference for businesses across Aspen, Snowmass, Basalt, Carbondale, and Glenwood Springs where first impressions truly count.
Amy + Brooke: Strategy + Photography, led together
This is what makes our content days different.
Amy Groom (The Hello Co.)
brand strategy + shot planning
creative direction + content intent (what you need and why)
Pinterest-friendly structure + content organization
guidance on how to use the images to drive traffic + inquiries
Brooke Casillas Photography
professional photography + visual storytelling
lighting, location, and composition that feels elevated but real
candid + posed content that captures the personality of your brand
We’re both there to lead the day so you feel confident, guided, and never awkward.
What you’ll receive (aka what we actually make)
Your final delivery is organized and labeled by purpose so you’re not digging through a messy folder trying to figure out what goes where.
You’ll receive folders like:
Website
Home
About
Services
Products
Team
Details
Pin-Ready Verticals
Collections
Seasonal
Blog-Style
Social Media
Feed-Ready Squares
Story + Reel Verticals
Behind-the-Scenes
Seasonal + Promo
You’ll also get:
placement guidance for key website images
a Pinterest copy pack (pin titles + descriptions + board themes)
content that’s already created with cropping and layout in mind
Optional add-on: I can upload and schedule content inside your social media planning platform starting at $300+.
What we shoot (the “curated selects” list)
This is the content that makes your business look polished, professional, and clickable:
Establishing shots (location + brand vibe)
Hero images (website-ready, scroll-stopping)
People + team (headshots + candid working shots)
Products/services in action (process + behind-the-scenes)
Details + textures (patterns, close-ups, materials)
Clean backgrounds + negative space (for text overlays)
Vertical + crop-ready images (Pinterest + social media friendly)
And yes — we make sure you have a true hero image, meaning the main photo at the top of your website that instantly shows who you are, what you do, and what your brand feels like.
Who this is for
The Brand Capture Day is perfect for:
small businesses ready for a polished digital presence
Airbnb hosts + private vacation rentals
real estate and broker brands
personal brands + influencers
western lifestyle brands
any business that’s “good in person” but doesn’t look updated online
If you’ve been thinking “I just need a day to knock it all out”… this is that day.
This is especially ideal for businesses serving clients in Aspen, Snowmass, Basalt, Carbondale, and Glenwood Springs, where strong visuals are a competitive advantage.
How it works
Inquire
Kickoff call + creative brief (shot list, styling tips, plan)
Brand Capture Day shoot with Amy + Brooke
Curated delivery (organized folders + Pinterest copy pack)
Investment
Brand Capture Day Strategy + Content Direction (The Hello Co.): $2,200
Photography (Brooke Casillas Photography): additional investment, paid directly to Brooke
You’re getting two creative leads, an actual plan, and a content library built for long-term use — not a one-off shoot you don’t know how to use.
Ready to look like the business you’ve built?
If your content is the thing holding you back from showing up consistently (or confidently), this is the fastest way to fix it.
The Brand Capture Day gives you a full library of on-brand visuals you can use for months — without the weekly stress of “what do I post?”
Button: Inquire About The Brand Capture Day
Subtext: Limited spots available per month