Pinterest for Business
The “Evergreen” Traffic Channel Most Brands Underuse
Most platforms reward what you posted today. Pinterest rewards what you posted months ago. If your business has a website, a service, or a product, Pinterest is one of the few platforms built to drive search-based traffic (not just likes).
Pinterest isn’t social media in the traditional sense. It’s a visual discovery engine, meaning people use it to search, plan, and take action.
Pinterest is built for discovery (and the audience is massive)
Pinterest reported 553 million monthly active users in Q4 2024.
That scale matters because Pinterest is where people go when they’re actively looking for ideas, products, services, and solutions.
People use Pinterest to find new brands and products
Pinterest’s business site states the #1 reason people use Pinterest is to find new products and brands.
And third-party research supports that discovery mindset:
80% of users have discovered (or plan to discover) a new brand or product on Pinterest.
That’s huge if you’re a business that depends on people finding you at the right moment.
Pinterest content lasts longer than almost every platform
A good Pinterest pin can keep working for you long after it’s posted.
One 2025 analysis found the average half-life of a Pinterest post is 3.88 months.
In plain English: Pinterest can drive clicks and traffic long after your post would’ve disappeared everywhere else.
Pinterest is becoming a true search destination
Pinterest continues to invest in search-driven shopping and discovery. In a Pinterest-published recap of an Adobe study:
73% of respondents said Pinterest’s visual search results outperform traditional search
36% said they now start searches on Pinterest instead of traditional search engines
That means your content has the potential to show up when people are actively searching, not just scrolling.
The environment matters (and Pinterest is built to convert)
Pinterest has also published research around positivity and performance, noting that platforms perceived as “positive” can be up to 94% more impactful in driving purchase intent than non-positive spaces.
Your brand shows up in a place where people are planning and excited, not doom-scrolling.
What Pinterest Management actually does (and why it’s worth paying for)
Pinterest works best when it’s treated like SEO + content strategy, not random posting.
Pinterest Management at The Hello Co. is built to:
Get you found in search (Pinterest SEO)
Turn pins into website clicks
Build momentum that compounds over time
What I handle for you:
Strategy + Setup
Keyword + category research (what people are actually searching)
Board structure + naming that supports discovery
Profile optimization for search
Content System
Pin design that matches your brand
Search-friendly titles + descriptions
Link strategy that drives traffic to your best pages (not just your homepage)
Publishing + Optimization
Consistent scheduling (this is where results come from)
Optimization based on performance
Monthly reporting on clicks, saves, and traffic trends
Who Pinterest works best for
Pinterest is a strong fit if you:
Have a website (service pages, blogs, product pages, booking links)
Sell something visual, or benefit from “how-to,” “before/after,” collections, or inspiration
Want traffic that keeps growing even when you’re not posting daily
The bottom line
Pinterest is one of the only platforms where:
people show up to search and plan
discovery is built into the user experience
content can keep driving results for months
If you’re already creating content (photos, blogs, products, services), Pinterest helps you get more life out of it and turn it into website traffic that doesn’t disappear tomorrow.
CTA
Ready to turn Pinterest into a traffic channel (not a dead account)?
Let’s build a Pinterest system that works while you’re busy running your business.
Inquire About Pinterest Management
Limited monthly spots available.